Our summer-long Save The French Broad campaign was a tremendous success, raising money and awareness to protect the French Broad River’s water quality and build the French Broad River Paddle Trail℠. We smashed our fundraising goal of $20,000, and raised over $36,000!
This is the fourth year that SweetWater Brewing Company has teamed up with our French Broad Riverkeeper, and over hundreds of people contributed to the most successful Save the French Broad fundraising campaign to date. Throughout the summer dozens of bars, businesses, and restaurants encouraged the public to “give of their liver to save the river” by buying paper Sweetwater fish, paddling for 9 days down the French Broad River, sponsoring a paddling friend, or racing down the whitewater section of the river. The Save the French Broad campaign wrapped up with a rocking grand finale show with the Wailers. See the video from the Wailer’s concert.
The funds from this year’s campaign are already being funneled to build the French Broad River Paddle Trail and protect clean water. Two campsites have recently been built along the French Broad River and five more are planned for this fall and spring. This would fully connect over 120 miles of the French Broad River as a world class paddling destination.