OUR MISSION: MountainTrue champions resilient forests, clean waters and healthy communities in Western North Carolina.
OUR VISION: MountainTrue envisions Western North Carolina with thriving communities that are connected to and help sustain a healthy natural environment. To achieve this, MountainTrue will foster and empower advocates throughout the region to be engaged in policy and project advocacy, outreach and education, and on the ground projects. MountainTrue will be known as the region’s best respected and highest impact conservation organization and will be seen as a national model.
We value the unique environment of the Western North Carolina mountains and believe our regional perspective enhances both regional and community-based solutions to shared problems.
We value citizen and community engagement in principled advocacy and believe both sound public policy and responsible individual actions are needed to protect our natural environment.
We value collaboration and believe working with diverse constituencies is fundamental to MountainTrue’s success.
We value integrity, expertise, flexibility, accountability, and transparency in all activities and operations.
We Are MountainTrue
In January 2015, three Western North Carolina environmental and conservation nonprofits joined forces to become MountainTrue. The Environmental and Conservation Organization, based in Henderson County and founded in 1987; Jackson-Macon Conservation Alliance, based in Macon County and founded in 2000; and Western North Carolina Alliance, based in Buncombe County and founded in 1982, merged and adopted three overarching goals:
- to have a stronger influence on policy at all levels of government through increased local presence;
- to build a stronger organization and increase our geographic reach;
- and to strengthen our grassroots engagement and involve a broader spectrum of the population.
To achieve our goals, MountainTrue’s board, volunteers and professional staff focus on a core set of issues across 23 counties of Western North Carolina: sensible land use, restoring public forests, protecting water quality and promoting clean energy – all of which have a high impact on the environmental health and long-term prosperity of our region.
MountainTrue is the home of the French Broad Riverkeeper, the primary protector and defender of the French Broad River watershed, and the Watauga Riverkeeper, the primary watchdog and spokesperson for the Elk and Watauga Rivers. MountainTrue is also the home of the Broad River Alliance, a collection of concerned citizens and organizations advocating for cleaner water, awareness and education, improved access and broadened recreational opportunities within the Broad River Basin.
Principles of Equity, Inclusion, and Non-Discrimination
MountainTrue is committed to the principles of equity, inclusion, and non-discrimination.
We do not discriminate against individuals, communities, or organizations on the basis of race, color, sex, age, religion, ethnicity, sexual orientation, gender identity and expression, or physical/mental disability.
We recognize and honor diverse cultures and traditions and proactively seek individuals for all aspects of our work from varied backgrounds for the greater enrichment of the organization. To address structural bias, MountainTrue intentionally invests in diverse leadership within our programs, staff, board, volunteer base, and membership.
We are committed to a proactive and strategic equity approach at an institutional and societal level. We understand this work to be an ongoing learning journey as we build an understanding of how structural differences in power impact and inform the work we do in Western North Carolina. Our board and staff will work together to continually build our analysis and invest in capacity building opportunities (e.g., workshops) that can deepen and inform our commitment to fostering equity through our work.
We commit to these principles in all aspects of our organization, including staffing policies, board or committee membership, individual membership, and in all other program and activity administration and implementation. Adherence to this policy will be monitored by our board, staff, and volunteer leaders, all of whom are expected to report problems or concerns to staff or board leadership.