Asheville’s River Arts District continues to thrive, drawing in tourists who eagerly explore its offerings on weekends. Amidst the buzz of activity, Plēb Urban Winery stands as a beacon, nestled in the heart of the action just off the greenway and overlooking the scenic French Broad River. While their laid-back atmosphere might suggest a casual approach, behind the scenes, Plēb is dedicated to producing high-quality wines, setting themselves apart with their hands-on approach to winemaking.

Beyond crafting exceptional wines, Plēb distinguishes itself by cultivating its own grapes, harvesting them, and even stomping them the old-fashioned way — barefoot. This commitment to authenticity is matched by a deep-rooted focus on sustainability and inclusivity. Regardless of attire or background, everyone who walks through their doors is warmly welcomed.

Plēb’s dedication to sustainability extends to their grape cultivation practices. At their vineyard located just north of Asheville along the French Broad River, they employ organic methods and prioritize eco-friendly initiatives such as kegging most of their wine, which has significantly reduced their carbon footprint by saving over 8,000 glass bottles. Furthermore, Plēb actively supports organizations like MountainTrue and the French Broad Riverkeeper, contributing a portion of proceeds from a dedicated wine to help protect and preserve the river.

“We’re deeply committed to collaborating with MountainTrue and the French Broad Riverkeeper because, as farmers, safeguarding our waterways is paramount. Hailing from California, where water is revered due to its scarcity, I’ve developed a profound appreciation for its significance. In Western North Carolina and many other places, the downstream repercussions of water pollution are often overlooked while water quality is taken for granted; but this doesn’t mean that everyone mistreats or doesn’t appreciate local waterways. In my experience, once landowners and rural farmers grasp the importance of adopting sustainable practices, it becomes a shared priority. Supporting MountainTrue and Hartwell as the French Broad Riverkeeper was a natural choice for us. Situated along the river, our winery recognizes the urgent need to address pollution stemming from irresponsible farming practices. The alignment between the riverkeeper’s mission and ours is unmistakable, driving our unwavering commitment to their cause.” 

-Chris Denesha, Plēb Co-Founder

Founded in 2017 by Chris Denesha and Lauren Turpin, Plēb embodies the essence of Asheville’s spirit, blending urban charm with countryside roots. Denesha oversees much of the winemaking process, tending to grapevines without synthetic chemicals and experimenting with hybrid cultivars alongside native varieties like catawba and muscadine. Their winemaking techniques combine classic strategies with innovative use of local materials, resulting in a diverse selection of wines that reflect the region’s terroir.

Plēb’s approach to winemaking redefines domestic wine, embracing local resources and accessibility. Their wines, ranging from traditional varietals to experimental blends infused with local flavors like shagbark hickory bark, embody a harmonious balance that captivates the palate.

Each year, Plēb hosts the Acid on the River event to celebrate their partnership with MountainTrue — a wine party like no other. Featuring food, music, and of course, wine, the event also offers unique experiences such as tattooing and fly tying, showcasing the eclectic spirit of Asheville’s River Arts District.

Asheville’s brewing scene may be well-known, but Plēb Urban Winery invites visitors to discover a different side of the city’s beverage culture; one that celebrates local craftsmanship, sustainability, and community. Whether you’re a wine aficionado or a curious traveler, a visit to Plēb promises an unforgettable experience that captures the essence of Asheville’s vibrant spirit. Join the festivities at Acid on the River on June 1 and immerse yourself in the magic of Plēb Winery and its partnership with MountainTrue!