Press Release: MountainTrue Partners with Sugar Hollow Solar to Make a Positive Impact on the Environment

For immediate release: February 22, 2024

Solar Referral Program provides donations to MountainTrue — a local grassroots environmental organization.

Western North Carolina — MountainTrue, a local environmental nonprofit, is partnering with Sugar Hollow Solar to promote solar power and raise program funding to champion and protect resilient forests, clean waters, and healthy communities throughout the Southern Blue Ridge Mountains. 

From now through September 30, 2024, for every new customer referral that signs a solar contract with Sugar Hollow Solar, the company will donate $50 to MountainTrue to help fund their work protecting our environment and provide the referrer with $250. Exceptionally generous referrers can have Sugar Hollow Solar contribute the full $300 referral benefit to MountainTrue. 

“At Sugar Hollow Solar, we’re more than a business,” says Doug Ager, Sugar Hollow Solar’s CEO and co-founder. “We pride ourselves on our unwavering commitment to our community and planet. That’s why Sugar Hollow Solar is thrilled to partner with MountainTrue — a grassroots organization that has been instrumental in moving our region beyond coal and toward a clean energy future. Through our referral program, we hope to raise awareness of and funding for them to continue doing their good work.”

MountainTrue was formed through a merger of three nonprofits in 2015 but has been working to protect our regions since the founding of the Western North Carolina Alliance in 1982 to fight oil and gas exploration in the Nantahala – Pisgah National Forests. Since that time, the organization has racked up an impressive list of successes, including stopping the practice of clear-cutting in the Asheville watershed and Pisgah-Nantahala National Forests, preventing the siting of a nuclear waste dump outside Leicester, NC, and helping to pass the Clean Smokestacks Act and the Coal Ash Management Act — which mandated that Duke Energy clean up its coal ash in Asheville and 13 other powerplants throughout North Carolina.    

“I want to thank the team at Sugar Hollow Solar,” says Bob Wagner, executive director at MountainTrue. “Doug Ager has a long family history of public service. With Sugar Hollow Solar, that mission has expanded to creating green jobs and tackling climate change — a central focus of our work.”   

Sugar Hollow Solar was founded in 2010 and has helped offset 21 million pounds of coal used by homes, businesses, and nonprofits, and has generated 27.95 gigawatts of clean energy — the equivalent of planting 330,000 trees. Sugar Hollow Solar serves the communities of Western North Carolina and Upstate South Carolina. 

To learn more about how to participate in Sugar Hollow Solar’s referral program, visit sugarhollowsolar.com/introduce-a-friend, email hello@sugarhollowsolar.com, or reach out by phone at (828) 776-9161.

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