UPM Raflatac Supports A Cleaner French Broad River With Donation To MountainTrue

MountainTrue is pleased to partner with label material manufacturer UPM Raflatac which is sponsoring MountainTrue’s Volunteer Water Information Network (VWIN) through the company’s Bifore Share and Care grant program. MountainTrue’s volunteer-powered VWIN program features members of the public collecting water samples from over 30 sites throughout the French Broad River Water Basin every month.

“UPM Raflatac is committed to labeling a smarter future beyond fossils and supporting a cleaner environment,” explains Tyler Matusevich, Sustainability Manager, Americas, UPM Raflatac. “As part of that commitment, we support local organizations doing great work through our Biofore Share and Care grant program. With hundreds of our employees and their families in Western North Carolina, the preservation of our local waterways is of utmost importance and we are pleased to do our part.”

“This support is crucial to the work of MountainTrue,” explains MountainTrue Southern Regional Director Gray Jernigan. “The VWIN program is the foundation of our work to protect the water quality of the French Broad River and other local watersheds.”

The laboratory results and data collected through the VWIN program are vital to water protection efforts in the area, help MountainTrue track down and stop pollution at the source, and inform the policy advocacy initiatives of MountainTrue’s I Love Rivers campaign (www.ILoveRivers.org).

“We’re grateful to have a company like UPM Raflatac as part of our community,” says Gray, “Their commitment to the planet and generous support helps MountainTrue and our members continue to fight for responsible water use and clean waterways for future generations in Western North Carolina.”

UPM Raflatac develops innovative and sustainable labeling solutions that help businesses move beyond fossil fuels. As one of the world’s leading producers of self-adhesive label materials, it maintains a global network of factories, distribution terminals and sales offices, and operates two factories in Henderson County, North Carolina employing approximately 350 people.

MountainTrue’s VWIN program is administered by its Hendersonville-based Southern Regional Office. The water samples collected by our volunteers are analyzed by a state certified lab for various chemical and physical parameters (ammonia-nitrogen, nitrate/nitrite-nitrogen, orthophosphate, turbidity, total suspended solids, conductivity, alkalinity, and pH).

About MountainTrue
MountainTrue is a non-profit environmental advocacy organization that champions resilient forests, clean waters and healthy communities in Western North Carolina. MountainTrue envisions thriving communities in our mountain region that are connected to and help sustain both each other and our natural environment. To achieve this, MountainTrue fosters and empowers residents throughout the region to engage in community planning, policy and project advocacy, and on-the-ground projects.

About UPM Raflatac
UPM Raflatac is labeling a smarter future beyond fossils by developing innovative and sustainable labeling solutions. As one of the world’s leading producers of self-adhesive label materials, they supply high-quality paper and film label stock for consumer product and industrial labeling through a global network of factories, distribution terminals and sales offices.

UPM Raflatac works with brands and businesses by providing labeling solutions that support creative product packaging design, meet business goals and reach toward sustainability targets.

UPM Raflatac is part of the Finland-based UPM corporation – one of the biggest forest industry companies in the world. Two of the company’s three U.S. factories are in Henderson County in Mills River and Fletcher. Locally, they employ approximately 350 people.

To download photos, please click here: https://materialhub.upm.com/l/-kGqDXJKjcqT

Media Contact: 
Gray Jernigan, Southern Regional Director
E: gray@mountaintrue.org | C: 828-423-0578


Western North Carolina is blessed with more than 1.5 million acres of public land, including Nantahala-Pisgah National Forest, Great Smoky Mountains National Park, the Blue Ridge Parkway and several state-owned parks, forests and natural areas. These public lands support the headwaters of our rivers, beautiful mountain vistas, one of the most diverse temperate forests on the planet, and a thriving economy in tourism, crafts and recreation.
During its 30-year history, WNCA (now MountainTrue) has twice prevented logging in the Asheville Watershed, first in 1990 and again in 2004. Eventually the City of Asheville placed a conservation easement over 17,356 acres of the watershed.