We’re Refreshing Our Look — But Our Mission Remains the Same

At MountainTrue, we’ve always believed that protecting the places we share — our rivers, forests, and communities — starts with being deeply rooted in the people and places of the Southern Blue Ridge. That’s why we’re refreshing our brand to better reflect who we are today and where we’re going tomorrow.

Over the coming months, you’ll notice updates to our logo, colors, typography, and design. These changes are grounded in our core values: we are professional and effective, yet proudly grassroots and community-driven. We are hopeful, forward-thinking, and fiercely committed to creating a healthier, more resilient region for generations to come.

Along with these updates, we’re also building a brand-new website that’s easier to use, more accessible, and better equipped to tell the stories of our work and the people who make it possible. We’ll be launching the new site later this year — and we can’t wait to share it with you.

We appreciate your patience and support during this exciting transition. Our look may be evolving, but our mission remains the same: to champion clean waters, resilient forests, and healthy communities across the Southern Blue Ridge Mountains

Thank you for being part of the MountainTrue community.