Calling All Businesses: Our Planet Needs You

Businesses and Groups can compete against each other for a better planet through the #WNCforthePlanet Business & Community Challenge

Asheville, NC – As part of #WNCforthePlanet – a celebration of Earth Day throughout the month of April – local conservation and environmental nonprofits are recruiting businesses, civic groups and community organizations to take part in the Business & Community Challenge. Through this competition, groups compete with each other to earn Planet Points and work for the improvement of our local environment.

The #WNCforthePeople Business & Community Challenge is open to area businesses, civic organizations and community groups, who then recruit teams from among their members to compete for prizes and bragging rights. Companies interested in getting involved should contact Devon Hathaway, Americorps Outings and Education Coordinator at MountainTrue at or by calling (828) 258-8737 ext. 214.

“Environmental stewardship is a core tenet at Mosaic Realty, which is why we’re teaming up with MountainTrue for a workday” said broker and owner Mike Figura. “Mosaic Realty welcomes you to join us and the #WNCforthePlanet team in cleaning up Asheville. We will be putting in a work day at Richmond Hill Park to eradicate invasives and we encourage other local businesses to get involved with service projects in April.”

Teams commit to one or more service projects throughout the month of April and are paired up with a #WNCforthePlanet partner nonprofit organization which will provide staff guidance and equipment for a day of working on behalf of a cleaner and greener WNC. Groups earn Planet Points according to how much they accomplish and the strenuousness of the project. Each team’s score is calculated according to a difficulty scale and averaged on a per-person basis. At the end of the month we tally the Planet Points, rank teams, name victors and hand out awards and prizes.

Available service projects include river cleanups, native habitat restoration, trail workdays and more. The team with the first, second, and third most Planet Points will choose from prizes, including a river float with MountainTrue, RiverLink and Asheville Greenworks, a hike led by the Southern Appalachians Highland Conservancy, or a private tour of New Belgium Brewing. Victors will honored on and through the social media of participating #WNCforthePlanet partners.

Register your team today. Contact Devon Hathaway, Americorps Outings and Education Coordinator at MountainTrue at or by calling (828) 258-8737 ext. 214.

About WNC for the Planet:
WNC for the Planet is a collective made up of local environmental organizations that provides access to service, educational, and recreational opportunities in recognition of Earth Month. We strive to unify our community to encourage and celebrate environmental stewardship for our planet and the region.

Western North Carolina is blessed with more than 1.5 million acres of public land, including Nantahala-Pisgah National Forest, Great Smoky Mountains National Park, the Blue Ridge Parkway and several state-owned parks, forests and natural areas. These public lands support the headwaters of our rivers, beautiful mountain vistas, one of the most diverse temperate forests on the planet, and a thriving economy in tourism, crafts and recreation.
During its 30-year history, WNCA (now MountainTrue) has twice prevented logging in the Asheville Watershed, first in 1990 and again in 2004. Eventually the City of Asheville placed a conservation easement over 17,356 acres of the watershed.