RISE: A Fly Fishing Festival celebrating the French Broad River Community in Asheville, NC 8/24

Join Wrong Way River Lodge & Cabins and Uproar for the inaugural Fly Fishing Festival on August 24th in Asheville, NC. A portion of the proceeds from the event will benefit MountainTrue & RiverLink. 

The festival will take place just weeks from the one-year anniversary of Helene — a highly anticipated milestone for the people and businesses that have worked tirelessly to stand each other back up. Much like a native brook trout chasing a dry fly, together we will RISE to shift the current toward recovery on the river.

What to expect?
*casting and fly-tying competitions
*fly fishing clinics
*kid-friendly programming
*raffles
*shoppable A-frame cabin “takeovers” by outdoor brands
*live music in the Wrong Way Meadow
*food and drinks from Imposter Pizza Co., Chop Shop Butchery, and featured local breweries
*Fish Flash Tattoo Studio (Multiple local tattoo artists will offer river-centric flash designs)

The event is FREE to attend.

ABOUT WRONG WAY RIVER LODGE & CABINS
Wrong Way River Lodge & Cabins is Asheville’s only outdoor-centered hotel, an urban cabin campground on the French Broad River Greenway in West Asheville, NC, opened by two locals and former river guides. Sixteen A-frame cabins built into the landscape give guests a basecamp for Asheville at the intersection of urban and the outdoors. The communal River Lodge anchors the property as a place to eat, drink, gather, and shop. The core mission of Wrong Way is to connect guests with the transformational qualities of the outdoors through comfortable accommodations, convenient access, inspiring experiences, and a little local culture. wrongwaycampground.com 

ABOUT UPROAR CONCEPT
The Uproar Concept is a partnership between Nate Jordan and Derek DiLuzio founded on a shared drive to create, reimagine how creative content is crafted, celebrate the great outdoors, build authentic connections, and develop a more sustainable future. The company was founded with a goal of providing exceptional creative deliverables capable of elevating any brand. Uproar believes in working collaboratively with our clients to create disturbances in the market that command attention and achieve results. uproarconcept.com 

For questions about the event, please contact: kelsey@dearclivepr.com