Michael Franti & Spearhead Headline Riverkeeper Beer Series with Benefit Concert at Salvage Station on August 3

Riverkeeper Beer series includes river clean-ups, four river floats and new beers brewed to support the French Broad River

Asheville, NC — MountainTrue, the French Broad Riverkeeper, Blue Ridge Orthodontics and Mix 96.5 are pleased to announce the 2017 Riverkeeper Beer Series, including the French Broad River Concert on August 3 starring Michael Franti & Spearhead. Get your tickets here: Buy Tickets on Eventbrite

Each Riverkeeper Beer Series, presented by MountainTrue and Blue Ridge Orthodontics and sponsored by Mix 96.5, will organize folks for a fun and easy float down the French Broad River or a river cleanup near one of the premier breweries in the region, including New Belgium Brewing, Oskar Blues Brewery, Wedge Brewing Company, Hi-Wire Brewing and Wicked Weed Brewing. Several partner breweries will be creating unique beers to support the MountainTrue effort. Each float and river clean up event will feature an afterparty at the partner brewery location with music, Float to the Taps awards for those adventurous enough to pick up a tire, bottle, or old tv along the river bank.

French Broad Riverkeeper Hartwell Carson explains:
Asheville and the region love the French Broad River and the Riverkeeper Beer series is a great way to celebrate that. The Michael Franti concert combined with the river floats and beer release parties are a great way to enjoy summer in Asheville and support our work keeping the French Broad River a clean and safe place for people to paddle and play.

MountainTrue and Blue Ridge Orthodontics present the French Broad Riverkeeper Beer sponsored by Mix 96.5:

  • June 17 – River clean-up and float with a beer release party at Hi-Wire Brewing Big Top.
    Get your tickets here: Buy tickets on Eventbrite.
  • July 8 – River float with a beer release party at Wedge Brewing Co. at The Foundation.
  • July 29 – Beer release party at Wicked Weed Brewing
  • August 3 – Save the French Broad River Concert featuring Michael Franti and Spearhead at the Salvage Station. Get your tickets here: Buy Tickets on Eventbrite
  • August 12 – River float with a beer release party at Oskar Blues Brewery
  • August 19 – River clean-up and float with beer release party at New Belgium Brewing.
    Download Michael Franti Media kit: https://caa.app.box.com/s/wk3rl7lz85qlq1r2cik88oesvmfpeqen

Nikki Mitchell, Director of Marketing at Mix 96.5, explains:
The French Broad River is certainly something to celebrate and organizing clean ups and floats across the region can introduce people to new areas of the river as well as new people to the water in general. And what better way to celebrate than getting out and floating down the French Broad River.

Tickets for the concert go on sale Friday, April 7. General Admission is $31 advance / $36 at the door. VIP tickets are $100. VIP ticket holders will have an opportunity to attend a short, intimate acoustic set by Michael Franti prior to the show, access to food by Salvage Station, reserved viewing area with private bar during the main concert, and complimentary special release beers by Hi-Wire Brewing, Wedge Brewing Co., Wicked Weed Brewing, Oskar Blues Brewery, and New Belgium Brewing.


Michael Franti is a musician, filmmaker and humanitarian who is recognized as a pioneering force in the music industry. Long known for his globally conscious lyrics, powerful performances, and dynamic live shows, Franti has continually been at the forefront of lyrical activism, using his music as a positive force for change.

“I make music because I believe it can change people’s lives and make a difference in the world,” enthuses Franti, “music gives us new energy and a stronger sense of purpose.”  He and his band Spearhead, known for their authentic and uplifting music, have found global success with multi-platinum songs like “Say Hey (I Love You)”, the chart breaking 2010 release of The Sound Of Sunshine. Franti and his band guarantee a show that will be thought provoking as well as energetic.

Franti has a 2016 single, “Once A Day” from his upcoming debut album on Fantasy Records. “Once a Day” was inspired by his son’s diagnosis with a rare kidney disease called FSGS (Focal Segmental Glomerulosclerosis) in the hopes that this song would inspire anyone in the world who is going through challenging times. “My belief is that through music, dance and gratitude for this life we can all ‘rise up’,” explains Franti.  “Once A Day” was produced by Supa Dups (Eminem, Damian Marley, Bruno Mars) and features special guest Sonna Rele. This new song has the same feel-good, inspiring vibe as “Say Hey (I Love You),” his 2x platinum hit single.

Giving back has always been at the heart of Franti’s mission, he has dedicated his life to spreading the joy of music and positivity to millions of people. Franti’s humanitarian, social justice, and peace efforts continue to inspire his music and are infused throughout his upcoming album on Fantasy Records due to release in May 2016.

Mix 96.5 (WOXL-FM), Asheville’s Hit Music Station, is part of Asheville Radio Group, the area’s leading radio advertising company, reaching thousands of listeners every week. The group includes five other world-class radio stations, including 105.9 the Mountain, 98.1 the River, Rewind 100.3, 105.5 the Outlaw, and ESPN Asheville, as well as local entertainment website the828.com.

MountainTrue is Western North Carolina’s premier advocate for environmental stewardship. We are committed to keeping our mountain region a beautiful place to live, work and play. Our members protect our forests, clean up our rivers, plan vibrant and livable communities, and advocate for a sound and sustainable future for all residents of WNC. MountainTrue is home to the French Broad Riverkeeper, the protector and defender of the French Broad River.


Western North Carolina is blessed with more than 1.5 million acres of public land, including Nantahala-Pisgah National Forest, Great Smoky Mountains National Park, the Blue Ridge Parkway and several state-owned parks, forests and natural areas. These public lands support the headwaters of our rivers, beautiful mountain vistas, one of the most diverse temperate forests on the planet, and a thriving economy in tourism, crafts and recreation.
During its 30-year history, WNCA (now MountainTrue) has twice prevented logging in the Asheville Watershed, first in 1990 and again in 2004. Eventually the City of Asheville placed a conservation easement over 17,356 acres of the watershed.