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MountainTrue reunites former Swannanoa resident with cup lost during Helene
Last August, Max Trumpower was excited to move to the Asheville area. One month before Hurricane Helene, the ceramic artist settled into an apartment overlooking what was then the gently flowing Swannanoa River east of Asheville. In late September, that all changed....

Take Action: Speak up to Protect our USFS Southern Research Station
The USDA has proposed changes to the U.S. Forest Service structure. The proposal is far-reaching, but could have a huge impact on the US Forest Service if implemented. The Forest Service currently has a hierarchical structure of Washington Office > Regional Office...

We’re Refreshing Our Look — But Our Mission Remains the Same
At MountainTrue, we’ve always believed that protecting the places we share — our rivers, forests, and communities — starts with being deeply rooted in the people and places of the Southern Blue Ridge. That’s why we’re refreshing our brand to better reflect who we are...

Debris cleanup update: How debris cleanup is progressing in Madison County
Many have seen heavy machinery in Madison County waterways and have expressed concerns about excessive woody debris removal and impacts to wildlife in the French Broad River. MountainTrue shares those concerns. We wanted to share an update for how this cleanup is...

Protect Public Lands in Cherokee County: Public Lands Are For The People – Not Private Developers
About the issue On April 21, 2025, the Cherokee County Commissioners unanimously adopted a Petition for Redress of Grievances to the US Government that states in part: "Lakefront land should be made available for private and commercial development such as private...

Big News: MountainTrue Launches Major River Cleanup Effort Across WNC
Dear MountainTrue Members & Friends, We’re thrilled to share a major milestone in our region’s recovery from Hurricane Helene. MountainTrue is partnering with the State of North Carolina to launch one of the largest river cleanup efforts Western North Carolina has...