Press Release: MountainTrue Announces Kid’s Merchandise Design Contest in Celebration of Earth Day 2024

For immediate release: April 22, 2024

Western North Carolina – MountainTrue is thrilled to announce its first-ever Kid’s Merchandise Design Contest, inviting budding artists aged 10-14 to showcase their creativity and love for the mountains. With the aim of fostering appreciation for the Southern Blue Ridge Mountains and promoting environmental stewardship, the contest encourages young minds to express their passion for nature through art. The contest launches on Earth Day, April 22, and runs through May 24, 2024.

The theme of the contest is “I Love Mountains,” inviting participants to illustrate what makes these majestic landscapes special to them. Designs that celebrate the beauty and biodiversity of the Southern Blue Ridge Mountains will be favored, along with those that inspire others to share in the love for our mountains and region.

“We are excited to see the unique perspectives and creative expressions of young artists as they showcase their love for mountains,” said Amy Finkler, Development and Engagement Manager at MountainTrue. “This contest provides a platform for youth to connect with nature and share their environmental enthusiasm with the region.”

The winner of the contest will have the exclusive opportunity to collaborate with a professional designer to refine their design and prepare it for merchandise production. Additionally, the winning design will be featured on wearable merchandise, allowing the artist to proudly showcase their creation. The winner will also receive recognition in a MountainTrue e-newsletter as the contest champion.

Complete guidelines and requirements for the contest are as follows:

Theme: I Love Mountains

Preference given to designs showcasing the beauty and biodiversity of the Southern Blue Ridge Mountains.
Preference given to designs that encourage others to share their love for mountains and the region.

Rules:

Designs must not contain offensive material or profanity.
Participants must be within the age range of 10-14 at the time of submission.
Winners must be available in August 2024 for a virtual meeting with the designer.
No restrictions on the number of colors or entries submitted.

Submission Deadline: May 24, 2024

The winner selection process will involve MountainTrue staff selecting three finalists on June 3, whose designs will be showcased to MountainTrue supporters and the general public for voting until June 30. The final winner will be notified during the first week of July. Parents or guardians must provide permission for participants to enter the contest. For more information on how to enter the contest and submission guidelines, visit mountaintrue.org/event/earth-day-kids-merchandise-design-contest/.

###

Press Release: Asheville Celebrates the Eighth Anniversary of Michael Franti’s Support for the French Broad River with a Special Two-Night Music Event

For immediate release: April 16, 2024

Asheville, NC – This June, Asheville’s cherished summer tradition returns to the scenic banks of the French Broad River for its eighth year. Music icon Michael Franti, renowned for his global performances and deep commitment to social causes, will headline a two-night musical extravaganza at the Salvage Station, continuing his support for the environmental efforts of the French Broad Riverkeeper.

The event, set for June 28 and 29, promises an unforgettable experience with a stellar lineup of artists. The Friday show features Trevor Hall & The Great In-Between, Bombargo, and Michael Franti & Spearhead. The following night, attendees can look forward to performances by Niko Moon, Bombargo, and once again, Michael Franti & Spearhead. Tickets for both single and two-night passes are currently available at salvagestation.com/events/michael-franti-spearhead-4/

“We continue to support MountainTrue through live music and community outreach because we believe care about the health of the French Broad River,” said Katie Hild with the Salvage Station.

Over the past decade, Michael Franti has been a staunch supporter of the French Broad Riverkeeper, a program housed by MountainTrue. This enduring partnership has significantly benefited the organization, raising over $150,000 to aid in the preservation and protection of the local river ecosystem.

As French Broad Riverkeeper Hartwell Carson explains, “It isn’t just the money that has been used to monitor the river, track pollution sources, advocate for improved policies, and improve river recreation; it’s the connection with the community. Asheville loves Michael Franti, and his brand of positivity and connection to environmental protection are the perfect matches for our work.”

Anna Alsobrook, MountainTrue’s Watershed Science and Policy Manager, explains that “Franti helped us push a plastic bag ban to the one-yard line by rallying the sold-out crowd two years in a row to take action, but the Retail Merchants Association overruled the will of the public and got a state law in place that now prevents action. Well, we aren’t just going to stand by and let plastic choke our waterways and poison our fish and families; we have a fresh set of actions for the public to take so we can tackle single-use plastic pollution.”

MountainTrue Deputy Director and General Counsel Gray Jernigan explains, “Every year, Franti not only shows up to headline the benefit show, he really gets behind the cause. He’s always willing to go the extra mile by giving a heartfelt shout-out to MountainTrue, recording videos encouraging the crowd to take action, donating, and getting involved. He even floated down the river to see what we have been working so hard to protect. Want to hear good music for a good cause? Come out to one or both of Michael Franti’s Asheville shows this June!”

Join us in celebrating this unique fusion of music and environmental activism at the Salvage Station for a cause that impacts us all. Don’t miss out on what promises to be an inspiring and joyful event!

###

Conservation Groups sue Forest Service over Nantahala-Pisgah Forest Plan’s impact on endangered wildlife

ASHEVILLE, N.C. — This week, a coalition of conservation groups filed a lawsuit over glaring flaws in the Nantahala-Pisgah Forest Plan that put endangered forest bats at risk, following through on a previous 60-day Notice of Intent to Sue letter.

The Nantahala-Pisgah Forest Plan guides the long-term future of two of the nation’s most popular and beloved public lands. Together, the Nantahala and Pisgah National Forests total more than a million acres, contain 1,500 miles of trails, and boast some of western North Carolina’s most iconic destinations. The forests are also major drivers of local economies — each year they attract millions of visitors looking to enjoy the area’s incredible diversity of wildlife.

But the newly published 2023 Forest Plan aims to quintuple the amount of logging in the Nantahala and Pisgah National Forests and puts sensitive areas, including important habitat for endangered forest bats, on the chopping block. Instead of fully studying the impact this massive expansion in logging would have on federally protected bats, the Forest Service relied on incomplete and inaccurate information to downplay the increased risks posed by the new Plan. The agency even ignored data showing where bats are found on the national forests and wrongly assumed that forests outside of the bats’ ranges would make up for cutting their actual habitats.

The flawed analysis clearly violates the Endangered Species Act, which requires federal agencies to use the best available science when considering how their decisions might harm federally protected species.

The northern long-eared bat, Indiana bat, Virginia big-eared bat, and gray bat, which are the focus of this lawsuit, are teetering on the edge of extinction and the Forest Service has admitted that protecting their habitats in the Nantahala and Pisgah National Forests is essential to the species’ survival. The bats are important pieces of these forests’ ecosystems and if they are unable to survive, there will be a domino effect throughout western North Carolina.

The Southern Environmental Law Center filed the case in federal district court for the Western District of North Carolina on behalf of Defenders of Wildlife, MountainTrue, Sierra Club and the Center for Biological Diversity. Statements from the groups are provided below:

“The amazing diversity of wildlife is a major part of what makes the Nantahala and Pisgah National Forests so special. The Forest Service should be doing everything they can to protect the rare and endangered animals that call these forests home, not recklessly putting their habitats on the chopping block.” Sam Evans, Leader of SELC’s National Forests and Parks Program, said. “The Forest Service had a great opportunity to restore forests and protect endangered forest bats, but the agency refused – now we are suing.”

“The U.S. Forest Service is duty bound to conserve species listed under the Endangered Species Act,” said Ben Prater, Southeast Program Director for Defenders of Wildlife. “The revised Nantahala-Pisgah Forest Plan falls short of the obligation to prevent extinction and secure the habitat strongholds that these public lands provide for four critically endangered bat species. The Plan commits us to accelerated logging and road building for the next 20 years, putting these imperiled bats at even greater risk. This is simply unacceptable for endangered bats that so desperately need our best efforts to survive and recover.”

“Sustainable and economically viable commercial logging is not incompatible with protecting our endangered wildlife. Instead, the Forest Service ignored the best available science and withheld critical information from the Fish and Wildlife Service, which oversees endangered species protection. They forced our hand when they broke the law. Now, we’re going to court to protect wildlife and to win a more responsible Forest Management Plan,” Josh Kelly, Public Lands Field Biologist for MountainTrue, said.

“The Pisgah and Nantahala National Forests serve as anchor points for sensitive habitat that protects a marvelous array of plants and wildlife, which are increasingly under pressure. The revised Forest Plan misses the boat for protecting key wildlife by emphasizing activities that fragment and degrade habitat, especially for species that rely on mature and undisturbed forests. The N.C. Sierra Club will continue to work to protect the wildlife and habitats that we cannot afford to lose,” David Reid, National Forests Issue Chair for the Sierra Club, said.

“The Forest Service has prioritized logging over protecting some of the most endangered species on the planet,” said Will Harlan, Southeast Director at the Center for Biological Diversity. “These bats are on the brink of extinction, yet the Forest Service wants to aggressively increase logging in their forest habitats. It is another heartbreaking failure of the Forest Plan.”

Media Contacts:
Southern Environmental Law Center: Eric Hilt, 615-622-1199, ehilt@selctn.org
Defenders of Wildlife: Jay Petrequin, 202-772-0243, jpetrequin@defenders.org
MountainTrue: Karim Olaechea, 828-400-0768, karim@mountaintrue.org
Sierra Club: David Reid, 828-713-1607, daviddbreid@charter.net
Center for Biological Diversity: Will Harlan, 828-230-6818, wharlan@biologicaldiversity.org

###

Press Release: Groundbreaking lawsuit takes aim at U.S. Forest Service’s timber targets

ASHEVILLE, N.C. — A new lawsuit alleges the U.S. Forest Service’s practice of setting ‘timber targets’ puts the climate at risk, undermines the Biden administration’s important climate goals, and violates federal law.

The Southern Environmental Law Center filed the lawsuit in the U.S. District Court for the District of Columbia on behalf of two conservation groups, the Chattooga Conservancy and MountainTrue, and an individual in Missouri.

The case centers around the Forest Service’s failure to properly study the massive environmental and climate impacts of its timber targets and the logging projects it designs to fulfill them. Each year, the Forest Service and Department of Agriculture set timber targets, which the Forest Service is required to meet through logging on public lands. In recent years, the national target has been set as high as 4 billion board feet – or enough lumber to circle the globe more than 30 times. The already high target is expected to increase in the coming years.

These mandated targets create backwards incentives for the Forest Service. Forests on public lands provide a key climate solution by capturing and storing billions of tons of carbon. But rising timber targets push the agency to clearcut forests and log carbon-dense mature and old-growth forests. Logging these forests releases most of their carbon back to the atmosphere, worsening the climate crisis and undermining the Biden administration’s important efforts to protect old growth and fight climate change.

Despite their significant and long-lasting impacts on our climate and forests, the Forest Service has never assessed or disclosed the climate consequences of its timber target decisions.

“Our national forests offer a simple, straightforward, and cost-effective climate solution,” Patrick Hunter, Managing Attorney for SELC’s Asheville Office, said. “But these incredible areas are routinely logged to achieve crude, destructive timber targets. The agency’s single-minded pursuit of these targets threatens almost every value that people cherish about our national forests, puts the climate at risk, and violates federal law.”

“Each year, the Forest Service’s pursuit of fulfilling its timber targets results in carbon emissions equivalent to burning billions of pounds of coal,” said Nicole Hayler, Executive Director of the Chattooga Conservancy. “Federal agencies like the Forest Service should be leading the way in the fight against climate change, not releasing tens of millions of tons of heat-trapping gases into the atmosphere while degrading some of our most immediate and effective climate solutions—our national forests.”

Internal Forest Service documents show that achieving timber targets is the agency’s “#1 priority.” According to agency staff, the need to meet timber targets impacts the Forest Service’s ability to provide “basic customer service for health and safety,” “keep trails opened and maintained,” and “respond to needs resulting from catastrophic events…in a timely manner.” In some instances, agency staff have used money meant for wildlife habitat improvement to fund projects designed to achieve timber targets, even if those projects had “no benefit to wildlife.”

“The requirement to meet timber targets results in adverse impacts on water quality, recreation, and imperiled wildlife, while distracting the Forest Service from more pressing tasks that don’t produce high timber volumes like preventing wildfires, saving trees from invasive pests, and controlling invasive plant species. If the agency is going to prioritize timber targets above the other benefits of National Forests, it needs to forthrightly disclose the consequences of that decision, particularly on our climate,” said Josh Kelly, Public Lands Biologist at MountainTrue.

The Forest Service’s refusal to take a hard look at the direct, indirect, and cumulative effects of its timber target decisions is a violation of the National Environmental Policy Act, our nation’s bedrock environmental law.

MEDIA CONTACTS:
SELC: Eric Hilt, 615-622-1199, ehilt@selctn.org
MountainTrue: Karim Olaechea, 828-400-0768, karim@mountaintrue.org
Chattooga Conservancy: Nicole Hayler, info@chattoogariver.org

Press Release: MountainTrue Partners with Sugar Hollow Solar to Make a Positive Impact on the Environment

For immediate release: February 22, 2024

Solar Referral Program provides donations to MountainTrue — a local grassroots environmental organization.

Western North Carolina — MountainTrue, a local environmental nonprofit, is partnering with Sugar Hollow Solar to promote solar power and raise program funding to champion and protect resilient forests, clean waters, and healthy communities throughout the Southern Blue Ridge Mountains.

From now through September 30, 2024, for every new customer referral that signs a solar contract with Sugar Hollow Solar, the company will donate $50 to MountainTrue to help fund their work protecting our environment and provide the referrer with $250. Exceptionally generous referrers can have Sugar Hollow Solar contribute the full $300 referral benefit to MountainTrue.

“At Sugar Hollow Solar, we’re more than a business,” says Doug Ager, Sugar Hollow Solar’s CEO and co-founder. “We pride ourselves on our unwavering commitment to our community and planet. That’s why Sugar Hollow Solar is thrilled to partner with MountainTrue — a grassroots organization that has been instrumental in moving our region beyond coal and toward a clean energy future. Through our referral program, we hope to raise awareness of and funding for them to continue doing their good work.”

MountainTrue was formed through a merger of three nonprofits in 2015 but has been working to protect our regions since the founding of the Western North Carolina Alliance in 1982 to fight oil and gas exploration in the Nantahala – Pisgah National Forests. Since that time, the organization has racked up an impressive list of successes, including stopping the practice of clear-cutting in the Asheville watershed and Pisgah-Nantahala National Forests, preventing the siting of a nuclear waste dump outside Leicester, NC, and helping to pass the Clean Smokestacks Act and the Coal Ash Management Act — which mandated that Duke Energy clean up its coal ash in Asheville and 13 other powerplants throughout North Carolina.

“I want to thank the team at Sugar Hollow Solar,” says Bob Wagner, executive director at MountainTrue. “Doug Ager has a long family history of public service. With Sugar Hollow Solar, that mission has expanded to creating green jobs and tackling climate change — a central focus of our work.”

Sugar Hollow Solar was founded in 2010 and has helped offset 21 million pounds of coal used by homes, businesses, and nonprofits, and has generated 27.95 gigawatts of clean energy — the equivalent of planting 330,000 trees. Sugar Hollow Solar serves the communities of Western North Carolina and Upstate South Carolina.

To learn more about how to participate in Sugar Hollow Solar’s referral program, visit sugarhollowsolar.com/introduce-a-friend, email hello@sugarhollowsolar.com, or reach out by phone at (828) 776-9161.

# # #

Press Release: Logging project in Nantahala National Forest violates federal law, new lawsuit alleges

Press release from the Southern Environmental Law Center, Center for Biological Diversity, Chattooga Conservancy, Defenders of Wildlife, MountainTrue, and Sierra Club

For immediate release: January 31, 2024

ASHEVILLE, N.C — On Wednesday, a coalition of conservation groups filed a federal lawsuit against the U.S. Forest Service, alleging the agency’s plans to log a sensitive area of the Nantahala National Forest violate federal law.

The Southern Environmental Law Center filed the challenge on behalf of the Center for Biological Diversity, Chattooga Conservancy, Defenders of Wildlife, MountainTrue, and Sierra Club. The lawsuit was filed in federal district court for the Western District of North Carolina.

The lawsuit centers around parts of the Southside Timber Project that aim to log areas near the Whitewater River in the Nantahala National Forest. The landscape boasts stunning waterfalls, towering oak trees, and critical habitat for rare species. Both the Forest Service and State of North Carolina have recognized the area slated for logging as an exceptional ecological community with some of the highest biodiversity values in the state.

Because of the scenic beauty and ecological importance of the area, the Forest Service designated it as a “Special Interest Area” in the recently published Nantahala-Pisgah Forest Plan. Destructive projects, like logging and roadbuilding, are significantly restricted in Special Interest Areas. The agency is contradicting its own designation with this logging project.

Released last year, the Nantahala-Pisgah Forest Plan falls short on many levels and fails to adequately protect the Nantahala and Pisgah National Forests. As a result, more than 14,000 people objected to the plan.

Limiting logging in the area subject to the lawsuit was one of the few things the Nantahala-Pisgah Forest Plan got right, yet the Forest Service is poised to undermine it by plowing ahead with this reckless and unpopular timber project.

Below are quotes from conservation groups about the litigation:

“Logging in this area so harmful that it is inconsistent even with a Forest Plan that fails to protect the values that make the Nantahala National Forest exceptional,” Patrick Hunter, Managing Attorney of the Southern Environmental Law Center’s Asheville Office, said. “The Forest Service must scrap this reckless logging project in order to comply with federal law.”

“The Southside timber sale shows that Forest Service leaders are more interested in logging than protecting rare and beloved landscapes,” said Will Harlan, Southeast Director at the Center for Biological Diversity. “The public strongly opposes logging this ecologically unique forest beside a trout stream and waterfall, but the Forest Service wants to cut it down anyway. This is a clear and heartbreaking example of the conflicts we can expect to see under the new Forest Plan.”

“The Southside Project is a case study of the Forest Service’s reckless resolve to push harmful logging onto exceptional landscapes,” said Nicole Hayler, Director of the Chattooga Conservancy. “Logging in this area along the Whitewater River is a prime example of the root of the problem: deeply flawed, perverse incentives driving the Forest Service to hit mandated timber targets, which is why the entire Southside Project should be dropped.”

“For more than a decade, conservation organizations like Defenders of Wildlife have advocated for the Nantahala-Pisgah Forest Plan to establish clear standards and guidelines for the conservation and recovery of rare species,” said Ben Prater, Southeast Program Director for Defenders of Wildlife. “While the plan falls short in many respects, we were pleased that a Special Interest Area was designated for portions of the ecologically important habitats that were threatened by the Southside Timber Project. However, the Southside Timber Project is still being pushed forward and could damage the ecological integrity of this important area by affecting the habitats of rare species like green salamanders and cerulean warblers, as well as federally listed species like the northern long-eared bat. Allowing an egregious project like this to move forward erodes the public trust and signals that the Forest Service is unwilling to comply with its own plan.”

“With both the Forest Plan and this Southside Timber Sale, Forest Service leaders have put commercial logging first and ignored federal law and overwhelming public support for conserving our most beloved natural areas and landscapes,” Josh Kelly, public lands field biologist for MountainTrue, said. “Pisgah and Nantahala National Forests are big enough to accommodate sustainable logging practices and create new early successional habitats for hunters without destroying an area that the Forest Service itself has deemed an ‘exceptional ecological community’; with ‘features that are not found anywhere else in […] the Eastern United States.’; Unfortunately, it looks like it’s going to take a public interest lawsuit to get the Forest Service to act responsibly and comply with federal law.”

“Logging in this particular scenic and ecologically rich area, to supposedly accomplish management goals that can easily happen in more appropriate places, is exactly why we have longstanding concerns about the Forest Service’s planning process,” said David Reid, Sierra Club National Forest Issue Chair.

###