DNA Testing Indicates Animal Agriculture and Sewer Infrastructure are Major Pollution Sources for French Broad River

DNA Testing Indicates Animal Agriculture and Sewer Infrastructure are Major Pollution Sources for French Broad River

DNA Testing Indicates Animal Agriculture and Sewer Infrastructure are Major Pollution Sources for French Broad River

MountainTrue’s French Broad Riverkeeper hopes science will inform policy solutions to clean up area waterways.

Asheville, NC — Testing conducted by local conservation organization MountainTrue has confirmed that cattle and faulty or inadequate sewer, septic or water treatment infrastructure are the major sources of E. coli pollution in the French Broad River.

MountainTrue’s French Broad Riverkeeper conducts regular water quality monitoring of rivers and streams throughout the French Broad River Basin, including weekly testing of more than 30 recreation areas from May to September. After decades of slow but consistent improvement to the basin’s water quality, the organization has documented a sharp decline in water quality.

“The difference over that past few years has been disturbing,” explains French Broad Riverkeeper Hartwell Carson. “Take Pearson Bridge in Asheville’s River Arts District: That site passed the EPA’s safe threshold for swimming 81% of the time in 2016. Just four years later, that site failed 81% of the time in 2020. Or Mud Creek in Henderson County, that site passed 52% of the time in 2018, and now it fails 93% of our tests.”

MountainTrue’s standard E. coli testing program measures the E. coli in the river. Levels in the French Broad have been high and rising year-over-year, but the nonprofit couldn’t say for certain what the sources of the pollution were. Determining the major sources of E. coli required more expensive testing to look at the presence of DNA in the river.

“Testing DNA in polluted water is pretty state-of-the-art and it isn’t cheap,” explains Hartwell Carson. “We needed help paying for it, so we approached Senator Chuck Edwards for help.” North Carolina Senator Edwards, whose district includes Henderson and parts of Buncombe County, helped secure state funding to pay for sampling and lab costs. With that funding, MountainTrue looked at the DNA found in 55 water samples to look for genetic fingerprints of E. coli from people, cows, dogs, poultry, sheep and swine.

“Our rivers are very important to our quality of life and our economy,” explains Senator Edwards. “This project is helping us better understand the causes of bacteria pollution in the French Broad River. We need that information to develop solutions that will keep the river clean.”

Of the 55 samples, 44 revealed DNA from cows. Human DNA was the second most prevalent. The results vary, but at nearly every site the primary sources of pollution were cattle followed by human. Dog DNA also showed up as a moderate contributor to E. coli pollution at a few sample sites.

“The French Broad has some clean and clear streams that run through protected public lands, but we’re seeing more and more problem sites that consistently fail the EPA’s safe water standard for E. coli,” says Hartwell Carson. “Until now, we’ve only had educated guesses about where the E. coli was coming from. With this testing, we have the data we need to make more informed decisions about how to clean up our rivers.”

MountainTrue is presenting the results from their DNA testing to local members of the General Assembly and is encouraging the public to advocate for the adoption of a clean rivers policy agenda that includes funding to help farmers, property owners and local governments reduce water pollution.

“Now that we know the sources of E. coli pollution,” says Hartwell Carson. “The next step is to invest in actions that fix the problem.” The public can read about issues affecting water quality, and the policies and reforms needed to fix them at iloverivers.org.

TAKE ACTION TO FIGHT E. COLI POLLUTION IN OUR RIVERS

We’ve done the DNA testing. We know the sources of E. coli pollution. Now we have the solutions to clean up our rivers. Stand up for science-based policies to help farmers fence cattle out of streams and property owners fix their septic systems.  And advocate for much-needed investments in wastewater infrastructure.

The Results:

MountainTrue focused their testing on problem sites that had shown high levels of E. coli in previous testing: Hominy Creek, Mud Creek below downtown Hendersonville, Cane Creek and the French Broad River at Pearson Bridge in Asheville’s River Arts District. DNA levels of 0-49 numbers of DNA copies/100mL are considered “very low,” 50-99 “low,” 100-499 “medium,” 500-999 “high,” and 1,000 or above was “very high.” DNA testing provides a general picture of a body of water for approximately 100 meters upstream.

Hominy Creek
Averages for six samples: Cow – 339, Dog, 89, Human – 34.
Every sample taken at Hominy Creek showed cow DNA counts at or above medium levels. The highest level of cow DNA recorded was 511, putting that sample in the high range. Human DNA was also found in every sample, though at low or very low amounts in all samples except one in the medium range. This indicates that upstream agriculture in the watershed is significantly contributing to E. coli impairment, and while human waste from faulty sewers and failing septic systems plays a role, it isn’t the dominant pollution source. This testing site is below the Hominy Creek Greenway, a very popular dog-walking area and the likely reason for higher levels of dog DNA.

French Broad at Pearson Bridge
Averages for six samples: Cow- 270, Dog – 59, Human – 67
Cow DNA was the largest contributor at this site, but levels were more varied than at Hominy Creek. One sample showed cow DNA in the high range at 764, while three other samples presented low levels of cow DNA. Human DNA and dog DNA were also present at this site but at much lower levels. The variability of DNA levels is likely due to the impact of stormwater runoff. When it rains, cow and dog waste are washed in from the surrounding landscape causing a rise in pollution levels.

Cane Creek at Fletcher Park
Averages for six samples: Cow – 334, Human – 47, Dog – 8
The primary source of E. coli pollution in Cane Creek is quite clearly cattle from area farms. Human levels of DNA were very low and nonexistent in two instances.

Mud Creek below Downtown Hendersonville
Average for seven samples: Cow – 251, Human – 120, Dog – 52
Mud Creek was the site with the highest level of human DNA in all our testing. But, even here, levels of cow DNA were more prevalent than human. In three instances, human DNA counties were higher, but the overall average for cow DNA was higher. The pollution sources for Mud Creek are likely cattle, closely followed by human waste from faulty sewers, failing septic systems and inadequate wastewater treatment plants.

About MountainTrue
MountainTrue champions resilient forests, clean waters and healthy communities. We are committed to keeping our mountain region a beautiful place to live, work and play. Our members protect our forests, clean up our rivers, plan vibrant and livable communities, and advocate for a sound and sustainable future for all. MountainTrue is active in the Broad, French Broad, Green, Hiwassee, Little Tennessee, New and Watauga watersheds, and is home to the Broad Riverkeeper, French Broad Riverkeeper, Green Riverkeeper, and Watauga Riverkeeper.
Mountaintrue.org


Media Contact:
Karim Olaechea, MountainTrue Communications Director
E: karim@mountaintrue.org, C: 415-535-9004

March 2021 E-Vistas Newsletter

March 2021 E-Vistas Newsletter

March 2021 E-Vistas Newsletter

Rethinking Smart Growth. Reclaiming Community Design’s Radical Roots


A few months before the pandemic set in, Asheville Design Center Director Chris Joyell had a meeting with a community group in the Emma neighborhood in Buncombe County that challenged many of the assumptions he held regarding Smart Growth development and the role of Design Centers. Over the past year Chris has given this issue much thought, and one result is this article, “Rethinking Smart Growth.” In this piece, Chris explores the historic role Design Centers have played in the US and examines how, despite good intentions, Smart Growth initiatives can threaten many of the communities that Design Centers were created to serve. Read more.

Massive Public Comment Sign Ups Lead To Several New Hearings on Duke’s Energy Plan

You signed up, and the NC Utilities Commission noticed! So many people signed up to make virtual public comment on Duke’s proposed new energy plan that the NC Utilities Commission canceled yesterday’s original hearing to schedule several more opportunities for public comment. Final tallies show that over 200 people signed up for the original hearing date. This is a huge victory, and shows that the NC Utilities Commission is aware of how much public pushback there is against Duke’s proposed plan.

To recap: Duke is required to submit a long-term plan to the NC Utilities Commission detailing how the company plans to source energy over the next fifteen years. Duke released a proposal toward the end of 2020 that is bad news for the climate: proposing the construction of up to 13 new gas plants, overinflating the costs of renewable energy and battery storage, and proposing less renewable energy 14 years from now than what is already the national average. Thank you to everyone who showed power in numbers by signing up, and we hope you’ll join us in building momentum for the NCUC to require big changes to Duke’s plan.

If you registered to speak at the public hearing that was originally scheduled for March 16, make sure to respond to the email from the NCUC to confirm your attendance for a future hearing. Thank you!

High Country Regional News

For Alleghany, Ashe, Avery, Burke, Caldwell, Watauga and Wilkes counties

MountainTrue University About Sustainability in the High Country | April 7 at 12pm

Join us for a High Country sustainability discussion with George Santucci. You may know George as the long-time Director of the New River Conservancy. George has brought his decades of environmental experience to his new role as Sustainability and Special Projects Director for the Town of Boone.

Join us for an informative discussion about how MountainTrue and the Town of Boone have partnered to address energy use, climate change, stormwater and microplastics pollution. Learn more.


Avery County Clean Sweep on Beech Creek (March 20, 27 and April 7)


Litter is on the rise, with personal protective equipment (PPE), masks, single-use plastics and tires showing up far and wide in our watershed. In response, Avery County Clean Sweep is a collaborative grassroots effort to clean up the roadways and public spaces across our community, with a focus on the Beech Creek Area in Avery County. We’re joining the Grandfather Stewardship Foundation, Avery County Sheriff’s Office, Avery County Emergency Management and countless other organizations to help take back the beauty of this area.

We love to see the hard work of our volunteers, and we hope you’ll share your cleanup photos on social media with @mtntrue and @wataugariverkeeper. We can also provide bags and gloves so that you or a small group can participate safely. There will be prizes for the most trash collected! Sign up here.


Last Live Staking Day: March 20

Photo By Moss Brennan

Missed our other live staking workdays? No worries, we still have one more! Sign up and come join us this Saturday to plant native tree cuttings at Valle Crucis Community Park. Thank you to our wonderful volunteers who have helped us plant thousands of trees this season. Sign up here.


Looking For Other Opportunities To Volunteer?

Volunteer Water Information Network (VWIN) Sampling at the Wilbur Dam on the Watauga River.

We also have year-round opportunities to get involved with MountainTrue’s High Country Office. Our Volunteer Water Information Network (VWIN) is a monthly water chemistry sampling program that relies on volunteers, and our microplastics program needs volunteers to take monthly water samples and do small trash inventories at various locations throughout the Watauga Watershed. If you are interested in becoming a regular volunteer for either of these programs or would like more information, please contact our High Country Water Quality Administrator Hannah Woodburn at hcwqa@mountaintrue.org.

Now is also an excellent time to join our Headwaters Giving Program. You can make a tremendous impact with a small, recurring monthly donation. Invest in our future, pay your river bill and help support our ongoing programs today. Make your river gift here.

Southern Regional News

For Cleveland, Henderson, Polk, Rutherford and Transylvania counties

Round Two: Asphalt Plant Proposed for East Flat Rock Reapplies for Rezoning


SE Asphalt has submitted a new rezoning application in Henderson County to build an industrial asphalt plant at the intersection of Spartanburg Highway (US-176) and US-25. This location is across the street from a low-income mobile home park and surrounded by hundreds of single-family homes, small farms and the Green River Game Lands. The site also drains directly to Laurel Creek, which flows into the Green River.

Last year, MountainTrue’s Green Riverkeeper and hundreds of local residents organized with Friends of East Flat Rock to successfully oppose this rezoning and the construction of the new asphalt plant. Now we’re asking the Henderson County Board of Commissioners to protect communities and the environment by standing by its existing zoning rules and denying the application.

Henderson County will host a Community Compatibility Meeting on Tuesday, March 30 at 4pm in the East Henderson High School Auditorium. Then on April 15, the Henderson County Planning Board will hear the application and make a recommendation to the County Commissioners at its meeting in the same location. Mark your calendars and show up to make your voices heard! Learn more here.


Green River and Lake Adger Spring Cleanings are On for April 10!


Join MountainTrue’s Green Riverkeeper and Liquidlogic Co-founder Shane Benedict for the 11th Annual Green River Spring Cleaning!

For obvious reasons, we’ll need to take additional precautions to keep everyone safe and healthy this year, including wearing masks in parking lots and anytime you can’t maintain six feet of distance, avoiding large groups and shuttling with household groups. We’re asking folks to provide their own boats or to clean up from the land, and to manage their own day-of logistics in terms of location, time, and shuttle if necessary.

Post your photos to social media and we’ll send prizes to the best, biggest, weirdest, and most trash finds! Pre-register for the Green River cleanup here and the Lake Adger cleanup here to stay connected and get updates about available supplies and trash disposal.

Sign up for the Green River cleanup. 
Sign up for the Lake Adger cleanup.


Partner Organization Spotlight: SouthWings

MountainTrue’s Broad Riverkeeper, David Caldwell, was introduced to SouthWings in 2017 during the effort to make Duke Energy excavate its unlined coal ash pits in Cliffside. The views from above were telling, showing the huge volume of coal ash and its proximity to the Broad River. Images gathered during flights with SouthWings informed our advocacy efforts, which ultimately helped secure a state order requiring Duke to excavate and move all of the company’s coal ash in North Carolina to lined landfills safely away from water.

Broad Riverkeeper David Caldwell (left) with SouthWings pilot Peter Stauble (right) discussing their flight plan before takeoff.

Later flights with SouthWings pilot Peter Stauble revealed some beautiful views of the watershed, from the headwaters near Chimney Rock down to South Carolina’s Big Bay. But other less beautiful views from the plane included runoff and sedimentation from development sites, huge piles of uncovered poultry waste from factory farms and numerous industrial facilities. These flights give us the information and images to better protect our watershed by investigating pollution sources and implementing strategies to fix them. Thanks for your great work, Peter and SouthWings!

Western Regional News

For Cherokee, Clay, Graham, Haywood, Jackson, Macon and Swain counties in NC, and Towns and Union counties in GA

Virtual Watershed Gala Honors David Liden, MountainTrue History

David Liden (center) received the 2021 Holman Water Quality Stewardship Award from MountainTrue Western Regional Director Callie Moore (left) and Hiwassee Watershed Advisory Council Chairperson Jason Chambers (right) at the John C. Campbell Folk School gardens before the online event.

Although we missed the human interaction of the traditional in-person event, the 2021 virtual Watershed Gala was fun and familiar in its own way. We celebrated our accomplishments over the past year and honored the Holman Water Quality Stewardship Award winner just like we always do. We also had conversations in small virtual groups and smiled and laughed – without masks – like we’ve done at past Galas. Yes, it was different being on Zoom, but the 42 participants learned a lot about the founding and early history of the movement that continues today as MountainTrue from David Liden, this year’s award winner and a person who was in the center of it all.

Thank you to all who contributed and participated to help make the virtual Gala successful! We plan to be back in a ballroom in 2022, but our silent auction may be a little different in future years as we strive to continue to involve all of MountainTrue in the event.

If you missed the Gala this year, you can still watch the video highlighting our western region 2020 accomplishments here!


MountainTrue Trains 17 New Volunteers for the Georgia Adopt-A-Stream Program

Union County, GA resident Clare Johnston demonstrates how she collects a bacterial sample during a recent AAS volunteer recertification workshop.

Seventeen new water quality monitoring volunteers are being added to the ranks of the Georgia Adopt-A-Stream (AAS) program this month in the Hiwassee Watershed! For more than a decade, volunteers have been sampling water chemistry and E.coli at more than 40 locations across Towns and Union counties in North Georgia and Cherokee and Clay counties in WNC as part of Georgia AAS. Thanks to the generosity of our donors, MountainTrue provides supplies and monitoring equipment free of charge at five locations across the watershed so that volunteers can help us keep tabs on water quality regardless of their financial situation.


Reminder: Blue Ridge Paper Permit Hearing & Comment Period Coming Up in April


Blue Ridge Paper Products has a long history on the Pigeon River in Canton. It has provided good jobs for decades, but historically it has also caused massive negative impacts to water quality and aquatic life in the Pigeon River. Because of pressure from the public, environmental groups, states and the Environmental Protection Agency (EPA), there have been significant improvements in the quality of the plant’s discharge and a reduction of the amount in the river.

Now that river conditions are better – such that rafting and other water-based recreation is thriving – we want to ensure that strong protections stay in place and that the facility’s new permit will drive continued improvement, particularly with regard to water temperature. Visit our Help Make the Pigeon River Healthier page to learn more, submit comments, and/or sign up to attend the online public hearing set for April 14!


Winter Tree Identification Workshop with Tony Ward this Saturday

 A heart-shaped leaf scar on a young hickory tree. Leaf scars can help you identify native trees in winter.

Join Tony Ward, MountainTrue’s Western Region Program Coordinator, this Saturday at 10am for a relaxing 1.2-mile loop trail hike along the lake shoreline at the Lake Chatuge Recreation Area. This trail features a wide variety of native trees perfect for identification. During this hike, Tony will discuss how to identify trees in our area in a way that is accessible to all skill levels of tree identifiers.

The cost of the workshop/outing is $10 for MountainTrue members and $20 for non-members. The non-member ticket includes a year-long membership, so you’ll enjoy reduced rates on other events and outings for a full year afterward. Register today!

Events & Volunteer Opportunities

Note: All attendees at in-person events are required to follow our COVID-19 safety guidelines.

March 20, 10am-2pm: Live Staking Workday In Valle Crucis
Fight sediment pollution, erosion and climate change with Watauga Riverkeeper Andy Hill by planting live stakes along streams and river banks. Sign up here.

March 20, 10am-12pm: Western Region Winter Tree ID Workshop
Join MountainTrue’s Western Region Program Coordinator, Tony Ward, for our Winter Tree ID hike at Lake Chatuge. The 1.2-mile loop trail at the Lake Chatuge Recreation Area Trail offers a tour along the lake shoreline and has a wide variety of native trees perfect for identification! Sign up here.

April 7, 12-1pm: MountainTrue University: How Local Governments Are Responding To Climate Change
Join us for an informative discussion with George Santucci, the Sustainability and Special Projects Director for the Town of Boone, about how MountainTrue and Boone’s local government have partnered to address energy use, climate change, stormwater and microplastics pollution. Register here.

April 10: Spring Cleanings on the Green River and Lake Adger
Join MountainTrue’s Green Riverkeeper and Liquidlogic Co-founder Shane Benedict for the 11th Annual Green River Spring Cleaning! We’ll send prizes to the best, biggest, weirdest, and most trash finds.

Register for the Green River cleanup (10am-4pm).
Register for the Lake Adger cleanup (9am-5pm).

April 11, 18, 23 & 25: Paddlers For Hemlocks Workday
Join the Paddlers Hemlock Health Action Taskforce (PHHAT) as we work to protect hemlock trees along the Green River from the deadly hemlock woolly adelgid. PHHAT works in areas that are only accessible by boat in the Green River Game Lands.

Sign up for the April 11 workday here.

To sign up for the workdays on April 18, 23 or 25, email gray@mountaintrue.org.

April 22, 9am-12pm: Bearwallow CCA Spring Hike
This easy-to-moderate trail climbs one mile through the lovely mountain forest and opens up onto a large grassy field at the top. This spectacular summit will be the site for some guided reflection before looping back down the mountain. Sign up here.

May 7, 10am-3pm: High Country Wildflower Hike
Join MountainTrue’s Public Lands Field Biologist, Josh Kelly, as he leads us on a hike to explore the wildflowers found in Elk Knob State Park. The hike is on the Summit Trail, a moderate, four-mile out and back trail that offers spectacular views of Mount Jefferson, Grandfather Mountain, Mount Mitchell and more! Sign up here.

Stand Up Against the Asphalt Plant Proposed for East Flat Rock!

Stand Up Against the Asphalt Plant Proposed for East Flat Rock!

Stand Up Against the Asphalt Plant Proposed for East Flat Rock!

Action Expired

Update: SE Asphalt Renews Its Effort to Build an Asphalt Plant in Residential Area.

On April 15, our community successfully organized to get the Henderson County Planning Board to recommend that the County Commissioners deny the asphalt plant proposal. Thanks to everyone who turned out to make this possible!

Now we turn to the Henderson County Board of Commissioners, who will make the final decision.

What You Can Do

June 1, 6 pm: Attend the Board of Commissioners meeting where the final decision will be made!

Henderson Board of Commissioners Special-Called Meeting
Historic Henderson County Courthouse
1 Historic Courthouse Square, Suite 1
Hendersonville, NC 28792
June 1, 2021 at 6 PM
Notice of Public Hearing

More About The Asphalt Plant

SE Asphalt wants to build an industrial asphalt plant at the intersection of Spartanburg Highway (US-176) and US-25, across the street from a low-income mobile home park and surrounded by hundreds of single family homes, small farms, and the Green River Game Lands. The site drains directly to Laurel Creek, which flows into the Green River.

The developer has applied for conditional rezoning for 6.5 acres to a conditional district to construct the new asphalt plant. MountainTrue’s Green Riverkeeper and hundreds of local residents oppose this rezoning and the construction of the new asphalt plant because:

The asphalt plant is too close to residential areas, homes and businesses.
The proposed site is across the Spartanburg Highway from a mobile home park and is surrounded by residential neighborhoods. The parcel is currently zoned for Community Commercial. By seeking conditional rezoning to allow for the asphalt plant, the developer is effectively trying to rezone a site — that is bordered by residential areas — for industrial use.

A study by the Blue Ridge Environmental Defense League (BREDL) showed 45% of residents living within a half mile of a new asphalt plant reported a deterioration of their health, which began after the plant opened.

Asphalt plants are a source of harmful air pollution.
Asphalt fumes are known toxins and contain pollutants such as formaldehyde, hexane, phenol, polycyclic organic matter, and toluene. Exposure to these air toxics can cause cancer, central nervous system problems, liver damage, respiratory problems, and skin irritation.

The asphalt plant could harm our natural environment.
The proposed site is dangerously close to the Green River Game Land and borders the headwaters of Laurel Creek. Air pollution and water runoff of pollutants from the site would impact the Game Lands and Laurel Creek, which flows into the Green River.

The East Flat Rock asphalt plant is an environmental justice issue.
The site is across the road to a low-income community that would bear the brunt of air and water pollution, dust, noise, truck traffic, and exposure to harmful toxins. Low income communities are disproportionately impacted by industrial facilities across the nation, and that’s not right.

Now is the time to stand up, speak out, and put a stop to this pollution factory before it even gets started! Join us in the fight!

UPM Raflatac Supports A Cleaner French Broad River With Donation To MountainTrue

UPM Raflatac Supports A Cleaner French Broad River With Donation To MountainTrue

UPM Raflatac Supports A Cleaner French Broad River With Donation To MountainTrue

MountainTrue is pleased to partner with label material manufacturer UPM Raflatac which is sponsoring MountainTrue’s Volunteer Water Information Network (VWIN) through the company’s Bifore Share and Care grant program. MountainTrue’s volunteer-powered VWIN program features members of the public collecting water samples from over 30 sites throughout the French Broad River Water Basin every month.

“UPM Raflatac is committed to labeling a smarter future beyond fossils and supporting a cleaner environment,” explains Tyler Matusevich, Sustainability Manager, Americas, UPM Raflatac. “As part of that commitment, we support local organizations doing great work through our Biofore Share and Care grant program. With hundreds of our employees and their families in Western North Carolina, the preservation of our local waterways is of utmost importance and we are pleased to do our part.”

“This support is crucial to the work of MountainTrue,” explains MountainTrue Southern Regional Director Gray Jernigan. “The VWIN program is the foundation of our work to protect the water quality of the French Broad River and other local watersheds.”

The laboratory results and data collected through the VWIN program are vital to water protection efforts in the area, help MountainTrue track down and stop pollution at the source, and inform the policy advocacy initiatives of MountainTrue’s I Love Rivers campaign (www.ILoveRivers.org).

“We’re grateful to have a company like UPM Raflatac as part of our community,” says Gray, “Their commitment to the planet and generous support helps MountainTrue and our members continue to fight for responsible water use and clean waterways for future generations in Western North Carolina.”

UPM Raflatac develops innovative and sustainable labeling solutions that help businesses move beyond fossil fuels. As one of the world’s leading producers of self-adhesive label materials, it maintains a global network of factories, distribution terminals and sales offices, and operates two factories in Henderson County, North Carolina employing approximately 350 people.

MountainTrue’s VWIN program is administered by its Hendersonville-based Southern Regional Office. The water samples collected by our volunteers are analyzed by a state certified lab for various chemical and physical parameters (ammonia-nitrogen, nitrate/nitrite-nitrogen, orthophosphate, turbidity, total suspended solids, conductivity, alkalinity, and pH).

About MountainTrue
MountainTrue is a non-profit environmental advocacy organization that champions resilient forests, clean waters and healthy communities in Western North Carolina. MountainTrue envisions thriving communities in our mountain region that are connected to and help sustain both each other and our natural environment. To achieve this, MountainTrue fosters and empowers residents throughout the region to engage in community planning, policy and project advocacy, and on-the-ground projects.

About UPM Raflatac
UPM Raflatac is labeling a smarter future beyond fossils by developing innovative and sustainable labeling solutions. As one of the world’s leading producers of self-adhesive label materials, they supply high-quality paper and film label stock for consumer product and industrial labeling through a global network of factories, distribution terminals and sales offices.

UPM Raflatac works with brands and businesses by providing labeling solutions that support creative product packaging design, meet business goals and reach toward sustainability targets.

UPM Raflatac is part of the Finland-based UPM corporation – one of the biggest forest industry companies in the world. Two of the company’s three U.S. factories are in Henderson County in Mills River and Fletcher. Locally, they employ approximately 350 people.

To download photos, please click here: https://materialhub.upm.com/l/-kGqDXJKjcqT

Media Contact: 
Gray Jernigan, Southern Regional Director
E: gray@mountaintrue.org | C: 828-423-0578

On Division, Communicating the “Inflammatory”

On Division, Communicating the “Inflammatory”

On Division, Communicating the “Inflammatory”

A hot word: “Divisive.” Here in the United States, we talk a lot about how divided we are. But how do we become divided? Before our divisions are philosophical, they are linguistic. Ask any Facebook user what it’s like to use that platform to engage with others on any important issue or hot topic, and their head just might explode. We all see what’s happening around us objectively: we are in a pandemic, nationwide protests happen almost daily, it is an election year, first Australia was engulfed in flames, then the Western US coast. We are living through the same objective events, and most of us are likely seeking similar outcomes: we want health for ourselves and our loved ones, we want as little loss of life as possible by the end of this pandemic, we want our nation to serve justice, we want our planet to be habitable for future generations. Above all, we keep hearing how important for Americans to once again be united as a people, how we’re all so tired of the division. While we all originate from different backgrounds, cultures, family structures, and we have lived different lives, had different experiences, and possess different goals, I like to think that we’re not as different as we think we are.

When it comes to planning our future as a collective nation, it seems as if all of our similarities might have never even existed. We tend to get direly lost in translation, emotionally driven to react to whatever triggers the perception of threat or judgment. We have a terminal addiction to placing our differences ahead of our similarities. In today’s social media age, it seems to be a victimless infraction. We have the right to free speech, the right to our own opinion, and the right to agree or disagree with our government and with one another. This is true. The more I talk with folks, the more I realize that we exist in the same physical universe but live in vastly different worlds. We fundamentally, truly, do not understand each other.

American passion, a historically critical quality of the trailblazers that have brought us from history to here, is our own weakness. The diverse nature of American society has long been prohibited from simultaneously taking up space, until now. Legal gay marriage in the US is younger than Netflix. My 2011 Toyota Camry has existed for longer than Black Lives Matter, the organization. The status quo is being challenged, as it has been before us, cloaked in a different disguise with each passing generation. Have we forgotten that we are history in the making?

“Connect before you correct,” I hear the voice of Ms. Roberta Wall carefully advise. This is one of the basic principles of nonviolent communication (NVC), as I’ve learned it. It means to establish the space to both recognize and be heard, before addressing the issue at hand. It is a practice of empathy, driven by a desire for mutual understanding. I’ve come to realize that this applies to both interpersonal and intrapersonal conflict. When we become fired up at controversial speech, at its core, it’s often because we’re feeling a need be unmet, threatened, or disrespected. We humans are emotional animals. We just care so much! I challenge you, dear reader, to remember that next time you’re in this situation. We have no right to shame ourselves for our passion, but passion, too, is a skill, and developing any skill takes practice.

Step one: hear/read/see controversial speech, action, or decision. Step two: get fired up, think of all the ways the other party is SO wrong. Step three: thank yourself, your brain, for reminding you that you’re not a bad person for caring. Step four: remember that we exist in the same universe, but different worlds. Step five: realize that the other party cares too, in ways we may not be able to understand. Step six: identify any shared needs (safety, health, to be heard). Step seven: choose how to proceed.

These steps, for me, help cool the flames of what I find inflammatory.

Working on these skills restores our power and ability to communicate effectively. I seek to take back the power of my passion, and not let it be threatened by that which and those who I simply don’t understand. My threshold for reactivity has risen, and I spend more of my passion on making a difference. I’ve been able to reach across the aisle, while standing firm in my personal morals and beliefs.

Dear reader, if you identify as an ally of the underrepresented, I challenge you to identify your own reactivity threshold. If you wince at notions of defunding law enforcement, or support black lives matter but don’t appreciate dialogue on white supremacy, if you feel like discourse on social issues has a tendency to just go too far, and you don’t understand, but you believe in unity; I share this as an act of empathy. It is our right to stand true to ourselves, and it is also our right to soften our edges just enough to let our perspectives broaden. When issues drive our emotions and our emotions drive our opinions, we don’t come to understanding by explanation alone, we have to want to understand.

When we give our power of reactivity away, when we expect that others adapt their adopted language to appease those who otherwise would withdraw their support, we continue to perpetuate systemic oppression. By this form of censorship, we force those who have been neglected justice to do more emotional work as they actively fight for equity.

Before our divisions are philosophical, they are linguistic.

Same universe, different worlds.

Passion is a natural reaction to tragedy, yet it takes many forms. We don’t have to be lost in translation. Let’s talk better.

Tamia Dame is MountainTrue’s AmericaCorps Forest Keeper Coordinator. She is a graduate of UNC Asheville and a native to the Appalachian foothills of Lenoir, NC, where she spent much of her childhood exploring the outdoors and longing to live in the mountains. 

Why MountainTrue Must Fight Racism

Why MountainTrue Must Fight Racism

Why MountainTrue Must Fight Racism

When MountainTrue was formed through the merger of the Western North Carolina Alliance, the Environmental Conservation Organization and the Jackson-Macon Conservation Alliance in 2015, the organization inherited a broad scope of programs focused on protecting our rivers and public forests, reducing our region’s dependence on fossil fuels and encouraging smart growth to improve the health of our communities and reduce the impacts of development on our natural environment.

In the five years since the merger, the organization has been working on addressing issues of racism and equity: all MountainTrue staff members enroll in the Racial Equity Institute, the Building Bridges program or both; we’ve taken strides to diversify our board and staff; and we’re working to build partnerships with communities that are fighting for equitable access to resources and power.

That process has been coalescing and transformational. If you had asked us five years ago, two years ago or even just a few weeks back about our priorities and responsibilities on race and equity, you would have gotten different answers than today. We’ve been evolving toward a wider focus. Yes to protecting forests and rivers and advocating for better public transit, more greenways, clean energy, and dense development for the environmental benefits, but we are also thinking more broadly about how we can help foster communities where people are truly healthy. And this means communities that are free from racism, and where there is equity in the social determinants of health — housing, transportation, education and jobs.

Racial segregation and poverty are outcomes of bad policy.

Poverty and racial disparities have been sustained through bad policies that have disproportionately impacted people of color. This is clearly evident in the histories of Redlining and Urban Renewal. Redlining was the systemic denial of services, especially home loans, to people in Black communities established by the Federal Housing Administration in 1934 and replicated by private lenders and local governments that established racially-restrictive local zoning ordinances. Through a combination of redlining, deed restrictions, exclusionary zoning and leasing practices, and racism on the part of local governments, Black people were relegated to the poorest neighborhoods with the least public services. And because Black people could not get loans to improve or fix their homes, the quality of housing and other structures in these neighborhoods deteriorated and property values fell such that homeownership for Black families did not allow for the accumulation of generational wealth.

Despite these restrictions, Black communities in Asheville like Hill Street and Stumptown, the East End and the South Side were vibrant, thriving centers of Black life. City planners, however, saw only pockets of urban decay ripe for redevelopment under the guise of “Urban Renewal.” In the years after World War II, the federal government funded a massive building boom through the passage of the Housing Acts of 1949 and 1954, and the construction of a vast network of highways through the Federal Highway Act of 1944. With federal dollars flowing to municipal coffers, cities like Asheville were free to redevelop their urban cores, and it was poorer Black neighborhoods that were targeted. Much of the East End was razed to make way for South Charlotte Street and MLK Drive. In the Southside neighborhood more than 1,000 homes, 50 businesses and seven churches were demolished to make way for more upscale housing. In the Hill Street neighborhood, entire street grids were erased from the map to make way for Asheville’s Cross-Town Expressway.

In towns and cities across the country, vibrant communities of color were destroyed and their residents displaced. Some were forced to live in public housing communities that became pockets of concentrated poverty. Many others had to find cheap housing in the least desirable areas near highways, factories, refineries and landfills.

Pollution disproportionately affects the poor and communities of color.

These neighborhoods where the air is thicker with automobile exhaust, smog and fumes, and the soil and water are more likely to be poisoned with lead, heavy metals and other industrial pollutants have been dubbed “sacrifice zones.” The higher concentrations of pollution in these areas have an enormous effect on human health and childhood development and perpetuate the cycle of poverty. For instance, generations of poor kids who grew up near highways breathed air thick with the exhaust of leaded gasoline, and, even now, children in these neighborhoods are more likely to have high blood lead levels because the soil near these roads is still contaminated. Lead has been linked to reduced IQs, attention problems and aggressive behavior, and has been identified as a possible cause of the crimewave that besieged the nation from the mid-sixties through the early nineties.

It would be a mistake to reduce this oppression to simply matters of historical mistakes, market demand and geography. Redlining was explicitly racist, as was the targeting for destruction of poor and communities of color by mid-twentieth century urban planners. Similarly, proximity does not fully explain why Black and Brown communities suffer higher levels of air pollution. The National Center for Environmental Assessment finds that Black and Latino people are exposed to about 1.5 times and 1.3 times more particulate matter, respectively, than White people and that emissions are generally higher from factories located in communities of color than those located in wealthier White neighborhoods. Decisions are being made to site more polluting factories in poor neighborhoods than rich neighborhoods, and then to run the factories in Black and Brown neighborhoods dirtier. This is more than economic oppression. It’s environmental racism and it’s a dynamic that has been repeated time and again — famously in the financial decisions that lead to the Flint, Michigan water crisis and the state’s negligent response. Poor people are exploited for profit, and Black and Brown people most of all.

No zone should be sacrificed.

The society that we now inhabit is one where Black and Brown people have fewer opportunities, are more likely to live in areas that are polluted and dangerous, and are more likely to be trapped in cycles of poverty. To make matters worse: layered on top of this structural racism is a brutal criminal justice system, a broken healthcare system, an anemic educational system, crumbling infrastructure and growing food insecurity. In each and every regard, the consequences of these systemic failures fall heaviest on poor Black, Indigenous, and people of color.

Set to topple all these fragile civic institutions is the leviathan threat of Climate Change, which, if left unchecked, will flood our lowlands and mountain valleys in wet years and burn our mountaintops in drought years. Already, the outlines of this dystopia are clear: people and communities with resources will be better positioned to adapt, fortify and recover from disasters. Poorer communities will be sacrificed, largely abandoned by our federal government like New Orleans after Hurricane Katrina, the American citizens of Puerto Rico after Hurricane Maria, the Black neighborhoods of Houston that were flooded by industrial pollution during Hurricane Harvey, or the towns in Eastern North Carolina where homes were flooded with water tainted by millions of gallons of animal waste during Hurricane Florence.

But acting on climate change is not simply altruism, because the security of wealth will be fleeting. Climate Change is proceeding at a pace that has taken scientists by surprise and contributes to a wide spectrum of related maladies such as water shortages, crop destruction and the spread of diseases such as COVID-19. The climate challenges laid out in the October 2018 IPCC report will be insurmountable for a nation that is depleted and divided. Time is running out: to avoid climate catastrophe, we must stop sacrificing our most vulnerable populations, unite and act now.

Our conscience demands action and unity.

The wider movement needed to repair our country, protect our environment and take on climate change must be multicultural and firmly committed to dismantling racism and all systems of structural oppression. This was the strategic rationale of Martin Luther King’s Poor People’s Campaign — which he described as “the beginning of a new co-operation, understanding, and a determination by poor people of all colors and backgrounds to assert and win their right to a decent life and respect for their culture and dignity” — and later of Jesse Jackson’s Rainbow Coalition. Both civil rights leaders understood that an anti-racist movement in which White participation is based only on notions of altruism of charity will exhaust itself and fail to create the mass politics needed to win lasting systemic change.

It’s been two years since the 2018 IPCC report was published warning of dire circumstances of not taking bold, swift action to curtail climate catastrophe. It has been nearly 40 years since Professor and NASA scientist James Hansen gave Congressional testimony about the threat of global warming. In that time our elected leaders have failed to meet the challenge head on. Worse, they’ve scoffed at proposals of the magnitude needed to address the climate crisis head on.

We have our work cut out for us. MountainTrue and its members must commit to the work of dismantling structural racism and uniting our communities in the fight for justice and survival in the face of climate change. Neither cause can succeed on its own; all are interconnected. We know that we don’t have all the answers, but we’re ready to stand shoulder to shoulder with communities fighting for justice.

As an organization, MountainTrue is committed to fighting racism and economic inequity, because meeting our core mission of protecting communities and the environment requires it. This means we must be ready to take on fights that are beyond the scope of traditional environmentalism. We will live our values and use our influence and institutional power to win a more equitable future, and we invite you, as a MountainTrue supporter, to join us.